Prince Riley had his start in entertainment at the age of 16 when he joined the CityKids Foundation, where he trained in acting, dance and voice. He attended performing arts school Repertory Company as a theater major. He went on to perform with artists like Rihanna, Thalia and Madonna. Prince appeared in commercials and industrials for Spotify, Nike, VH1, MTV, and was featured in the movie Transformers 2. He then ventured into choreography for well-known artists including Changing Faces, Sam Smith, and Porsha Williams, and was the resident choreographer for Arthur Ashe, U.S Open. Prince is currently the CEO of Signature Talent Agency, a management company that represents recording artists and models. He plans to be a part of a movement to introduce the world to top level models and performers that will leave an impact on the entertainment industry.